We’ve been brainwashed! The mega ad agencies, guru marketing consultants, and giant advertising networks have concluded that the problem is us. We haven’t given the marketing enough time. They’ve told us we’re not spending enough money to see substantial results. They’ve fed us bogus reports about website hits, social followers, and other unimportant data that doesn’t matter. The cost of marketing continues to rise while its effectiveness and ROI continue to decline. Most companies have responded by banging loudly on their marketing pots and pans in hopes of getting noticed. However, the problem remains. As our world becomes more digital, the marketing noise keeps getting louder.
It’s time to think differently and stop spinning our marketing wheels acting like everyone else. It’s time to stop making noise just to get new customers’ attention. Success will never be found by just “getting our names out there.” In fact, most businesses could cut half of their marketing budgets without skipping a beat. The truth is, you don’t need to hire more salespeople. You don’t need more social followers. You don’t even need more website traffic! What you need is a blueprint— a simple plan of action for your business. It’s time to focus your message and do marketing that matters.
This short book outlines the four critical components of every successful marketing strategy. As you read, you’ll suddenly realize there are businesses all around you applying these principles. They’re quietly dominating their industries and are expanding at breakneck speed. Despite their success and how logical the Four Step Marketing process may be, most companies completely ignore all four of these timeless principles. Regardless of any preconceived ideas or what you’ve heard, you’re sure to be challenged by this book. Written by an experienced team of entrepreneurial marketing executives, this fluff-free guide concisely outlines a refreshingly new and straight-forward approach to marketing. With less than 14,000 words, it’s the perfect little book for the busy entrepreneur or business leader looking for clarity and a winning strategy. In about an hour, you’ll learn about the Four Step Marketing strategy and see why companies who follow these steps become unstoppable. Decide for yourself. Are you following or completely ignoring the Four Step Marketing process?